Expertise

FOCUSED was founded in 1999 around one precept.  To provide actionable insights to our clients.  Over the years we have evolved and, due to our experience, we have become brand positioning and messaging experts.  Our research stays FOCUSED on the study objectives to assure the greatest level of insights possible.  We understand the issues and help our clients achieve both their brand and corporate goals. 





When Experience Matters


- The Complex and the Difficult

Strategic Consulting


- Advisory Board Facilitation
- Strategy Development
- Positioning
- Messaging

Tactical Execution


- Direct to Consumer
- Consumer/Patient Brochures
- Professional Detail Aids
- Sales Literature Testing

New Products


- Preliminary Assessment
- Concept Testing
- Product Development
- Packaging

Advertising


- Creative Tests (All levels of finish)
- Television Ad Tests
- Radio Spots
- Social Media



"FOCUSED has been a tremendous resource for us as we continue to explore new categories and markets. Their ability to provide quantitative and qualitative research and analytics is world class. They are quick studies, with the ability to take complex ideas and make them understandable to the layman. Their moderators also have the unique ability to drill deep, while creating a friendly environment."

Vice President Business Development 
Building Products Compnay