New Product Brand Identity - Physicians (Global Study)

Goal:

To determine the best brand identity system for a new product that could be used effectively on a global basis.

Methodology:

One-on-one face-to-face interviews with target audiences in multiple countries.
Incorporating eye-tracking to help uncover the unconscious drivers

Results:

The brand identity system selected for this new product was directly attributable to the recommendations and suggestions that came from the participants of this research study.


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