New Product Brand Identity - Physicians (Global Study)

Need:
To determine the best brand identity system for a new product that could be used effectively on a global basis.

Objective:
To provide a recommendation for the brand identity system that fits best with the product profile and conveys the brand character.


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Consumer Creative Test

Need:
To learn the emotional draw of female consumers that could be used in a DTC campaign.

Objective:
To identify imagery that motivates women to talk with their physician about a healthcare concern and to ask their doctor for a prescription.


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Global Positioning: New Product Development

Global positioning study for a new product.  Multiple stakeholders involved and a high level of interest from senior management to make sure that the positioning would fit within the corporate portfollio of products without stealing share from existing brands.


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Visual Aid Campaign (Segmented Audience using Biometrics)

Need:
To develop a targeted Professional sales literature piece (VisAid) that would convey the key benefits in the most effective manner to 3 different professional audiences based on pre-defined metrics.

Objective:
To design a professional sales aid that would have a clear call to action targeted to each specific audiences.
To define the patient centric adaptations that would be most relevant to each target audience.


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Positioning, Messaging, Execution - New Pet Product – (Global Study)

Need:
To create top of mind awareness for a new pet product in a category already filled with strong brands with high levels of customer satisfaction.

Objectives:
Determine most compelling position platform for communicating brand's benefits.
To test concepts and visual aids and provide brand team actionable recommendations.


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On-Line Community: Unbranded Concept Test

Need:

To gain insights into which graphic images are most compelling and motivating overall as it relates to the Product X.

Objectives:

To understand the specifics of which concepts are compelling and motivating & what action they would take.

To uncover which concepts communicate the unique characteristics and brand personality of Product X.

To determine which concepts pair well with developed messaging through evaluation of headlines and tag lines, and a limited set of specific message components.


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Experience

FOCUSED Marketing Research knows the value of thinking outside of the box. They're really good at helping us think, especially when we're struggling to determine what research approach or methodology is best. And, I can always count on FOCUSED to pay attention to even the smallest details. No other firm puts forth as much effort or provides better insights. They're awesome!

Associate Research Manager
Healthcare Company